Rooted in Purpose
Grown with Care
Our Philosophy
When we show up for each other, we strengthen the roots of something collective. That’s why Outfolk isn’t just about adventure; it’s about community care.
Outfolk is both a mission-driven business and a community movement, we unite a vibrant, paying member community with a shared commitment to equity and inclusion.
Instead of separating recreation and responsibility, we blend them. Every experience helps fuel the work of grassroots leaders and organizations advancing environmental justice and outdoor access.
That’s the Trail Dust Magic. ✨
Our Values
Belonging
We create spaces where every body and every story is welcome. You don’t need to “look outdoorsy” or have the right gear, just come as you are.
Adventure
We believe the journey matters more than the destination. We celebrate slow hikes, quiet moments, and first-time campers with the same love as summit days.
Connection
Our experiences are designed to deepen connection, not only to nature, but to your own rhythm and the people around you. We make space for laughter, reflection, and presence.
Creating Access
Every paid experience funds nonprofit organizations creating outdoor access and opportunities for youth & communities historically excluded from these places. Real impact, one gathering at a time.
Our Founder
Outfolk Co. was founded by Jasmine Reinhardt (she/hers), a former National Park Service ranger with over 15 years of experience leading transformative outdoor programs in places like Muir Woods, Alcatraz, Haleakalā, and Channel Islands National Parks.
During her decade in the Park Service, Jasmine saw firsthand how access to nature isn’t evenly shared and how powerful it is when people who have been historically excluded find belonging outdoors. She built partnerships that brought BIPOC families, veterans, LGBTQIA+ communities, and Indigenous peoples into shared outdoor spaces.
Outfolk Collective is Jasmine’s way of paying it forward, driven by a vision to create more inclusive, restorative spaces in nature. She founded it as a space where adults can reconnect with nature, community, and themselves, without needing to be “outdoorsy.” Her goal? To create something both meaningful and fun; soul-filled experiences for adults, paired with commitment to expand access for communities historically excluded or marginalized from public lands.
Today, Jasmine lives in Ventura County with her wife, two kids, and fur-babies. Rooted in purpose and fueled by lived experience, Jasmine continues to lead with heart, humility, and a healthy dose of trail dust.